Brand identity and website design for Dragon Karate Cymru — a proud Welsh martial arts club. We created a bold, dynamic visual identity and a clean club website that celebrates Welsh heritage and attracts new members.
The Brief
Dragon Karate Cymru needed a brand and website that could reflect the discipline and energy of karate, while honouring the club's Welsh identity — something that would stand out in the community and inspire new members to sign up.
We built a bold visual identity anchored by a strong logo mark, a colour system that draws on Welsh heritage, and a dynamic typographic voice. The website then brought that energy into a clean, functional club site with class schedules, instructor profiles, and easy sign-up.
The result is a brand that the club can wear with pride — on the mat, online, and in the community.
Client
Our Role
Brand Identity & Web Design
Brand · Web · Print
Industry
Sport · Martial Arts · Welsh Community
Deliverables
Logo · Brand Identity · Website Design · Collaterals
Website
01 — Brand Identity & Logo
A powerful logo and brand system built around Welsh heritage, martial discipline, and community spirit.
Branding
Logo System
Branding
Colour & Type
Branding
Brand Guidelines
02 — Website Design
A club website with class schedules, instructor profiles, and a simple sign-up journey — all wrapped in the new brand identity.
Website
Homepage Design
Website
Classes & Schedule
Website
Instructor Profiles
Website
Mobile Experience
We've never had a brand or a website that felt this us. Aizer captured the spirit of our club perfectly.
Chief Instructor — Dragon Karate Cymru
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