Dragon Karate Cymru — Case Study | Aizer Design Studio

Dragon
Karate Cymru

Brand identity and website design for Dragon Karate Cymru — a proud Welsh martial arts club. We created a bold, dynamic visual identity and a clean club website that celebrates Welsh heritage and attracts new members.

Brand Identity & Web Design
dragonkarate.cymru →
Brand Identity
Logo Design
Website Design
Club Collaterals

The Brief

Welsh pride, martial spirit,
bold design

Dragon Karate Cymru needed a brand and website that could reflect the discipline and energy of karate, while honouring the club's Welsh identity — something that would stand out in the community and inspire new members to sign up.

We built a bold visual identity anchored by a strong logo mark, a colour system that draws on Welsh heritage, and a dynamic typographic voice. The website then brought that energy into a clean, functional club site with class schedules, instructor profiles, and easy sign-up.

The result is a brand that the club can wear with pride — on the mat, online, and in the community.

Our Role

Brand Identity & Web Design
Brand · Web · Print

Industry

Sport · Martial Arts · Welsh Community

Deliverables

Logo · Brand Identity · Website Design · Collaterals

01 — Brand Identity & Logo

Bold enough to wear
with pride

A powerful logo and brand system built around Welsh heritage, martial discipline, and community spirit.

Dragon Karate Cymru logo and brand identity

Branding

Logo System

Dragon Karate Cymru colour palette

Branding

Colour & Type

Dragon Karate Cymru brand guidelines

Branding

Brand Guidelines

02 — Website Design

Clean, functional,
built for clubs

A club website with class schedules, instructor profiles, and a simple sign-up journey — all wrapped in the new brand identity.

Dragon Karate Cymru homepage website design

Website

Homepage Design

Dragon Karate Cymru classes page

Website

Classes & Schedule

Dragon Karate Cymru instructors page

Website

Instructor Profiles

Dragon Karate Cymru mobile website

Website

Mobile Experience

2
Core Deliverables
1
Cohesive Brand System
100%
Wales-Rooted Design
New Member Sign-Ups
"

We've never had a brand or a website that felt this us. Aizer captured the spirit of our club perfectly.

Chief Instructor — Dragon Karate Cymru

Ready to work together?

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